South Africa-based · working worldwide
AI campaign photography and film, for agencies and brands.
Fashion, product and brand characters, directed by Grant Legassick: 25 years in Hollywood VFX and commercial photography. No shoot, and no sample needed.
- Product-accurate
- Stills and film
- Projects from R35,000
- Subnet clients
- Barocco
Conrad Inspired Furniture lights.com Verano Hill Breazies NSA Lulu - Before Subnet, Grant’s images ran for
- Nike
Virgin Active Wonderbra Belmond Orient Express Rajasthan Royals - Agencies and studios Grant has worked with
- MPC London
99 Cents Public Address Catchlight Jellyfish Pictures Condor
When to call us
Built for the briefs a shoot can’t do.
Most work reaches us when the usual route has been ruled out: no sample, no time, no budget for a location, or a look that has to hold across hundreds of images.
- All you have is a phone photo.One snapshot of a clutch on a table became a full campaign in two days.Verano Hill
- The product isn’t in the showroom.A dining table shown in eight rooms before it reached the floor.Conrad
- No time or budget for a location shoot.A full menswear campaign, stills and film, in eight days.Barocco
- It has to look like one range, everywhere.24 lights, five formats each, one consistent look.lights.com
- Your character keeps changing.One locked character, the same man in every reel.Bongo Maxx
Work
Nothing here was shot.
How a campaign is made
Three packshots in. A campaign out.
Barocco’s Concrete Cathedral, from the photos they sent to the finished frames and film, in two minutes.
What we make
Four things, done properly.
For agencies
- White-label: we work under your name and never contact your client unless you ask.
- Happy to sign your NDA. Work stays on private review pages.
- Pitch visuals in days, not weeks.
Directed by
Grant Legassick
Grant has made images for 25 years: Hollywood films at MPC London, commercials for Nike, and fashion, architecture and sport as co-founder of Frameworx, a Cape Town photography and VFX studio. His photography has been shown at Somerset House and the Science Museum. He directs every Subnet project himself.
A career spent making images that have to pass as real is exactly what AI imagery needs: the eye that knows when light, skin or fabric is wrong, and how to fix it.
- Film
- Compositor at MPC London: Batman Begins, Harry Potter and the Goblet of Fire, Troy, Kingdom of Heaven
- Nike commercials at Jellyfish Pictures
- VFX supervisor at Condor, Cape Town
- Photography
- Co-founded Frameworx, a Cape Town stills and VFX studio
- Virgin Active, Wonderbra, Belmond, Orient Express
- Rajasthan Royals photographer, 2009 tour
- Art
- Exhibited at Somerset House and the Science Museum, London
- Shortlisted: Sony World Photography Awards, Lumen Prize
- MA, Central Saint Martins
“The imagery is gorgeous and our ideal content.”
“Thanks so much guys! Not gonna ask how you did that, you guys are legends.”
How it works
Four steps, one person directing.
Projects from
R35,000
Fixed quote before anything starts
01
Brief
A call with Grant. Send the brief, the product photos you have and your deadline. You get a fixed quote before anything starts.
02
Lock
We lock the product or character from your photos: every detail that must never change, checked line by line by a person.
03
First frames
You see real frames for your brief early, while changing direction still costs almost nothing.
04
Deliver
Finished stills at 4K and films at 1080p, in every format you need. Larger files for print and billboards on request.
Your images, your IP
Made with AI. Owned by you.
- You own the images
- Once paid in full, the final approved images and films are yours, as set out in our terms.
- Never used for training
- Your photos, products and briefs are never used to train models for anyone else.
- Your model is your IP
- When a project needs a model of your product or character, we build it for you alone. It’s yours.
- A person checks every frame
- Every image is checked against the locked product by someone who has spent 25 years looking at images.
Questions
What agencies and brands ask us.
Projects start at R35,000. The quote depends on how many products, how many finished images and films, and how complex the product is.
You get a fixed quote after a short brief call, before anything starts.
Usually days rather than weeks, because there’s no shoot to organise. Barocco’s campaign took eight days; Verano Hill’s took two.
Tell us your deadline and we confirm the schedule with the quote.
You do. Once paid in full, the final approved images and films are yours, as set out in our terms.
No. Your photos, products and briefs are never used to train models for anyone else.
When a project needs a model of your product or character, we build it for you alone, and it is your IP.
Before production we lock every detail that must never change: cut, colour, materials, logos, hardware. Every frame is then checked against it by a person before it reaches you.
Usually:
- Clear photos of the product: front, back and details
- Logos and brand guidelines
- The brief, even if it’s just an email
- Your deadline
Stills at 4K and films at 1920 × 1080 as standard, in every format your channels need. Larger files for print, billboards and 4K screens on request.
Yes. We can work under your agency’s name, sign your NDA and keep everything on private review pages. We only speak to your client if you ask us to.
Yes. We’re based in Ballito, South Africa, and work with agencies and brands anywhere. Everything runs on video calls and private online review pages.
Start the conversation
Got a brief a shoot can’t do?
Send it over, even if it’s just an email. We’ll come back within a working day with how we’d approach it.