One look across a whole lighting range, in every format.

lights.com needed a seasonal catalogue plus marketplace, social and email images for a growing range of pendants, table lamps and sconces. A fresh shoot for every product and every format would never keep up with their launches, or look like one range.

We set one art direction and held it across every product, so the finish, the colour of the light and the scale stayed consistent from the smallest sconce to the largest pendant, then delivered each product in every format the channels needed.

120 finished images: 24 products, each in five formats, from one production run.