Subnet Studio

Conrad Inspired Furniture · Furniture · Website and campaign

A dining table in every room, before it reached the showroom.

Conrad needed website, e-commerce and campaign imagery for a hero walnut dining table that hadn’t reached a showroom floor. Doing it the usual way meant building a room set for every look, each one its own shoot.

We locked the table (the grain, the joinery, the proportions) and art-directed one look around it, then made both clean studio cuts and lived-in rooms: bright, dark, industrial, city, bouclé, all with the same table.

Eight finished images in seven formats for the website, the online store and the campaign, with no room set built.

  • 1

    table

  • 8

    finished images

  • 7

    formats

Conrad: the walnut dining table in a bright dining room

What we were given

From this…

Everything starts from what the client already has. No sample, no shoot.

Supplied by Conrad: the walnut dining table on a concrete workshop floor
Supplied detail: the table’s walnut apron and corner joint
Supplied detail: the tapered walnut leg meeting the top

What we made

…to this.

Conrad: the walnut dining table as a clean studio cut
Conrad: the table with bouclé chairs
Conrad: the table in a grey dining room
Conrad: the table in an industrial loft
Conrad: the table end-on in a dark room
Conrad: the table in a city apartment
Conrad: the table in a blue dining room
Conrad: the table end-on in a bright room
“Thanks so much guys! Not gonna ask how you did that, you guys are legends.”

Conrad · Conrad Inspired Furniture

Credits

  • Client: Conrad Inspired Furniture
  • Direction, production and post: Subnet Studio
Next: One look across a whole lighting range, in every format.

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