Handmade jewellery, shown in the life it’s worn in.

Rithm is the men’s jewellery brand Grant founded and ran for five years, so he knows first-hand what a product business needs from its pictures. Sterile packshots don’t sell handmade pieces; real hands, real light and real places do, and that usually means models, locations and travel.

We placed each piece into believable settings (the coast, the water, the road, golden hour) while keeping the metal, the weight and the hand finish sharp and true.

Nine lifestyle images in four formats, then campaign stills and short films of the rings, all with no location shoot.