Production Guide
How to prepare products for commercial production
Exceptional commercial content begins long before production starts. The quality of the source material determines the quality of the final result.
Follow this guide to provide everything we need to represent your products accurately, consistently and at the highest possible standard.
Why source material matters
Whether the final asset is created through photography, CGI or AI-assisted production, the quality of the source material determines the quality of the final result.
More reference means more accuracy, better consistency and significantly more realistic commercial content. The best briefs give us the product from every angle, in every finish, with nothing left to guess.
What we need
The more of these you can provide, the more faithfully we can represent your product. Nothing here is mandatory — but every addition improves the result.
1. Hero photography
High resolution, evenly lit, sharp, colour-accurate images on a clean background where possible.
2. Multiple angles
Front, back, left, right, 45° front, 45° rear, top, bottom and any open or closed positions.
3. Close-up materials
Show texture and finish clearly. Fabric, wood grain, metal, glass, stone, leather, plastic and more.
4. Brand logos
Close-up photos of all logos and branding. Embossed, printed, engraved, metal badges, woven labels.
5. Hardware
Photograph all hardware individually. Zips, buttons, handles, feet, hinges, buckles and screws.
6. Packaging
Front, back, sides, open views, internal presentation, labels and barcodes.
7. Colour references
Provide Pantone values, fabric swatches, paint samples or colour chips where available.
8. Scale
Include dimensions or photographs with familiar objects to communicate true size and proportion.
“A product is only as convincing as the detail behind it. The reference you provide is the difference between believable and obviously synthetic.”
Common mistakes
- Low-resolution screenshots or web downloads
- Heavy JPEG compression
- Coloured or uneven lighting
- Motion blur or soft focus
- Strong reflections hiding details
- Products partially cropped
- Tiny logos that cannot be read
- Patterned fabrics photographed from too far away
Why this matters
Every photograph contributes another piece of understanding. Additional reference material allows us to produce work that is:
- More accurate
- More consistent
- More believable
- More efficient
Our recommendation
If you are unsure whether your reference photography is sufficient, send it to us before production begins. We will review the material and let you know if anything additional would improve the final result.
A small amount of preparation at the beginning saves time, reduces revisions and delivers noticeably stronger results.
Frequently asked
Common questions
- What reference material do you need to produce product content?
- The most useful reference is high-resolution, evenly lit photography of the product from multiple angles, plus close-ups of materials, hardware, logos and packaging, colour references such as Pantone values or swatches, and an indication of scale. Nothing is strictly mandatory, but every addition improves the accuracy and consistency of the final result.
- How much product photography is enough?
- As a rule, more is better. Front, back, sides, 45-degree angles, top, bottom, and any open or closed positions give us the fullest understanding of the product. If you are unsure whether your reference is sufficient, send it to us before production begins and we will review it.
- Does source quality matter for CGI and AI-assisted production?
- Yes. Whether the final asset is created through photography, CGI or AI-assisted production, the quality of the source material determines the quality of the final result. Better reference means more accurate, consistent and believable commercial content.
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